A big name in insurance is the Progressive Auto
Insurance Company. You might recognize them for their TV ad campaigns featuring
memorable characters and catchy phrases before you recognize them as a brand.
However, this company has been at the top of the auto insurance game for quite
some time. Progressive is one of the first auto insurance companies to offer auto
insurance quotes online. Here, we will take a look at the history, services and
fun facts about Progressive.
History
Progressive Auto Insurance Company was founded in the late
1930s by two lawyers in Ohio. Over the course of their history, the company has been very proud of some of their industry firsts that they
have pioneered. This has included things like drive-in claims and premium
installment payment plans. They were also pioneers in offering insurance to
drivers who were considered higher risk. The desire to stay competitive with
other insurance companies has led them to also find new ways to allow customers
to get quick and easy quotes and compare costs.
Services Offered
Progressive Auto Insurance Company offers coverage to
drivers of all kinds. According to their company webpage, they also offer
coverage for boats, motorcycles, RVs and ATVs. One of the biggest services that
they tout is known as Progressive Direct, a service where customers can
actually purchase their policies via phone or online. Customers can now obtain
an auto insurance quote by simply logging onto their webpage and
providing some very basic information. If you purchase from them, you can also
print your proof of insurance at home.
Interesting Facts
One of the most interesting facts about Progressive is the
amount of money they spend on advertising through mediums like TV, radio,
internet, and print ad campaigns. In 2011, they were the 23rd ranked
company, overall, in advertising spending in the US. Believe it or not, this
puts them above companies in the US like Coca Cola, McDonalds, and Nike in
advertising spending. One of their characters, Flo, has reached a cult status
through her many appearances in their radio and TV spots. Another interesting
tidbit is that the Cleveland Indians, in 2008, renamed their stadium to
Progressive Field after a sponsorship by the company.
